Björn Nyberg, founder

• +14 years of experience in strategic brand management. He has worked as CEO, Account director, Head of strategy and project manager within brand and communication agencies.

• Has created and implemented regional and global brand strategies, segmentation models, brand portfolio strategies and communication strategies for major brands on a global level.

• Experience from senior marketing positions such as head of marketing at Svenska Spel (group) and Svenska Spel Tur, responsible for iconic brands such as Triss, Lotto and Eurojackpot.

• Master of Science (MSc) in Industrial Economics - Royal Institute of Technology Stockholm (KTH)

• Entrepreneur (co-founder of Growmatcher) and investor in innovative start-ups.

• Restaurant Leadership Practices at McDonald’s Business School in Chicago.