• Björn Nyberg, founder and CEO

  • Brand strategy expert

  • Has created and implemented regional and global brand strategies, segmentation models, brand portfolio strategies and communication strategies for major brands on a global

  • +10 years experience of strategic brand management

  • PhD candidate at KTH Stockholm within brand portfolio strategy

  • Founder of Thinkplanner, www.thinkplanner.se                                  

P: +46 (0) 704 961 201      nyberg@brandbergs.com

  • Henrik Uggla, associated global brand strategy expert

  • Brand Futurist and Associate Professor of Strategic Brand Management at KTH, with global consultancy reach.

  • His field of expertise covers management of mature brand portfolios, leverage strategy and brand architecture.

  • His cutting edge research on brand strategy is internationally published in the US, Europe and Asia through esteemed journals such as The Journal of Brand Management, European Journal of Marketing and Strategic Direction.

  • His most recent book on luxury and premium branding is endorsed by the world’s most reknown branding expert; Professor Kevin Lane Keller, at Dartmouth University, USA.

  • Henrik Uggla creates consultancy solutions within the context of business strategy and brand strategy.